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The media has become the forth branch of the government with seemingly insurmountable influence on everyone. From television, to print, to radio, the media has ultimate control on the how we receive information, what information we receive, and what spin is unapologetically attached. For a political campaign, large or small, leaving your fate in the hands of the media can be devastating. The internet poses a great check and balance on the media in that it enables candidates, parties, interest groups, and caucuses to create their own media outlet. A properly leveraged political website can pay dividends not only on election day, but post-election day as marketing collateral (extension of your campaigning), a epicenter for news and updates, as well as a main contact point for interested parties. According to post-election surveys in 2006, “some 23% of those who used the internet for political purposes- the people we call campaign internet users – actually crated or forwarded online original political commentary or politically-related videos.” 15% reported that the internet was their primary source of information for the mid-term elections of 2006. This is up over 100% from 2002 and the trends favor even more rapid growth in this sector.
The Kyle David Group’s online political strategy has helped political figures across America utilize the internet to its fullest extent to capture, command, and communicate with your constituency. Using a three tiered approach to not only obtain visitors, but also retain visitors helps in increase the equity of the online presence for both the candidate and the voting population.
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