marketing automation for higher education

Nurture prospective students, engage alumni, and leverage the social power of your students all in one application.

Take a tour of ReachBright University and experience how ReachBright’s innovative features can help your institution boost enrollment and increase engagement.

From prospects to alumni, ReachBright™ keeps all of your engagement data in one place.

ReachBright™ is the first and only higher education inbound marketing solution to marry the power of web analytics, targeted email, and social media to deliver tailored messages to your prospects, students and alumni on their terms.



Enrollment Management

  • Track web visitors' interests and focus areas.
  • Identify engaged prospects and learn their interests.
  • Target emails to prospective students based on their interests.
  • Engage prospects to begin a conversation with Admissions.
  • Work with data from any major enrollment management software.

Explore Enrollment Solutions

Campus Engagement

  • Identify campus cheerleaders and help them spread the word to disengaged students.
  • Improve engagement on campus by asking students for their feedback.
  • Empower students to spread the word and bolster your institution's image using social media.

Explore Engagement Solutions

Alumni Development

  • Connect with alumni based on their web and social media habits.
  • Identify engaged alumni, and direct their engagement to their specific areas of interest.
  • Measure the effectiveness of alumni communication.
  • Keep alumni engaged with targeted communication without the threat of being asked for a donation.

Explore Development Solutions

How It Works

Step 1

design campaigns

Collaborate with ReachBright™ to create engaging email campaigns.

Step 2

Add Prospects

Add prospects, current students, and alumni from virtually any platform.

Step 3

Connect the Dots

Start tracking engagement and gather real, usable data from your prospects.

Explore The Features

Enrollment Firepower

Replace general e-search, inbound marketing, drip campaigns, and event mailers with one cohesive system. ReachBright™ intelligently targets your prospective students based on their interests, engagement, and activity. Real-time dashboards and emails allow you to see who is engaged and why, leading to better admissions decisions.

Tailored Communication That Builds Enduring Engagement

ReachBright™ uses the incredible power of big data to create a unique, personalized, and targeted message for each recipient. Best of all, it does so automatically. So do away with the generic "shotgun" approach and make your message resonate with more readers!

Hands Off Setup

ReachBright™ is both a tool and a service. We will onboard your organization, develop your campaigns, and manage them automatically, allowing you to focus on your real job. ReachBright™ works intelligently to learn about your institution, your alumni, and your potential students. The result is a system that performs better over time.

Connect The Dots

Never before has there been a system that allows educational institutions to track communications, engagement, and interests throughout the lifecycle of the student. From prospective student to alumni, ReachBright™ leverages the power of big data to collect, compile, and manage student data in a centralized location.

We Love Slashed Budgets

Technology should reduce costs, rather than raise them. ReachBright™ empowers your institution to do more with unparalleled data and communications management, for less than the price of a standard mailer campaign.


For a full list of features and pricing, visit the pricing page.
See Full Features & Pricing

Built By the Higher Ed Experts At KDG

ReachBright™ (originally Intelligent Email) is built and supported by KDG. For over 15 years we have supported some of the largest and oldest private schools, colleges, and universities with enrollment management, alumni relations and giving, website design, and mobile applications. Here are a few organizations that trust KDG to get the job done:

Mt. Aloysius College
MUhlenberg College
Desales College
Pennsylvania College of Art and Design
Gettysburg Seminary
Drexel University
University of Pittsburgh
Rensselaer Polytechnical Institute
Walnut Hill School for the Arts
Lutheran Theological Seminary at Philadelphia
Stevens Institute of Technology
Temple University

Want to hear more from the Higher Ed experts?

Check out the blog

Raise the Bar with ReachBright™

Take your institution's marketing to new heights!

Start Your Self-Guided Demo Now!