Great search engine placements withstand the text of time by building alliances with other providers and sites. Forming alliances are usually mutually beneficial, but not until you have done work yourself to ensure that you have built a credible site that is trusted in the eyes of the search engines.
Just like any company would partner offline, online partnerships yield the same benefits. However, there are usually two fold benefits to partnering online. You not only get aligned with another site that could be a great addition to your traffic mix, but also you have another relevant link from a trusted site linking to yours. Now you are complementing your “recommendations” from less trustworthy sites with some very trusted “recommendations.” This makes for a search knockout punch.
« Building LinksMaintain Positioning »