Social Media Monitoring
Internet communication has dramatically shifted from email and instant messages to tweets, facebook messages, and text messages. The social media revolution has empowered consumers like never before and monitoring their behavior could be critical to your business, marketing plan, or communication efforts. The Kyle David Group in partnership with AirCheese.com has developed an industry leading solution for monitoring your company, product, or brand on the internet. Find out what people are saying, tweeting, facebooking, and blogging about your brand, your competition, and ensure that you are effectively communicating with your audience.
AirCheese uses a proprietary scoring system to track the places where your monitored key terms are mentioned as well as the sentiment in which they are used to determine how you are being perceived. Using that score, AirCheese is able to track changes in sentiment, measure you versus your competition, and alert you of any breakouts in buzz. Want to see just how much buzz you are generating? Using AirCheese to monitor PR and marketing campaigns is easy and effective, allowing for almost instantaneous feedback from your audience. Creating more effective marketing campaigns with ROI models just got a whole lot easier.
To learn more about our social media monitoring services, both full service and self service, please contact us.