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It seems like every time we start figuring out how search engines really work, Google finds a way to change the game again. This is a good thing, though—it keeps us on…
Recruiting a student is a lot like selling a product—if you’re not offering something people want, no one will buy it. Since a college is selling an education (which is something millions…
Just when some people were finally settling into Windows 7, Microsoft decided to release the Windows 8 Consumer Preview. Here we go again! The upgrade is actually quite significant—there are a number…
The first step in planning for a technology disaster is acknowledging that it could actually happen to you. Part of that process involves identifying areas in which your business is disaster-prone. According…
There are a lot of gimmicks out there in the advertising world, most of which you shouldn’t bother spending your hard-earned cash on. Facebook advertising, on the other hand, has been proven…
‘Managed services’—a highly bloated term that is just about as unspecific as the term ‘outsourcing.’ Fundamentally, all it means is that you’re paying someone to do something for you. But what exactly?…
As the situation in Boston slowly approaches a resolution, I find myself pondering what valuable lessons can be gained from such a tragedy. It’s never easy moving forward from these situations, but…