To appeal to the millennial crowd, who are largely un-churched and more concerned about how their donations are being used, LWR had an idea to create a brand new, innovative way to give.
A custom icon set was created to support badges, avatar levels, and the flowchart.
80,000 people have benefitted from KindSight donors!
KindSight impacts three regions around the globe.
Revolutionary flowchart allows you to choose exactly where your money goes.
2 ways to make an impact: give your time or give your money
Once MyKindSight launched, KDG used user feedback to create a second, more user-friendly iteration.
KindSight is a project with many facets. From creating this unique giving platform to creating the brand around it, KDG provided full services to LWR to ensure KindSight a sustainable future. Check out the key features that made this project special.
To implement their idea, LWR sought the help of The Kyle David Group through a recommendation from another client. The firm started working with LWR six months before developing anything to refine and simplify the charity’s idea.
Conducting focus groups, workshops, and development idea sessions alongside LWR went a long way in helping to align the organization’s desired outcomes with the work that needed to be done. These sessions helped to plan success metrics, financial models, as well as a development timeline and budget.
After months of collaboration between KDG and LWR and an entire year’s worth of development, KindSight (www.mykindsight.org) was introduced to the world. KindSight is an interactive donor registry that makes it easy for donors to donate their time and money to people in need throughout the world.
KindSight successfully launched in late October without a hitch, garnering more than $1,000 in donations on its first day. “We knew that we were getting great advice and development from The Kyle David Group. What we didn’t realize we were getting was a partner that was not only dedicated to delivering a project on-time and on-budget, but also one that was really focused on making our project better and willing to go above and beyond to do so,” says Rogers.
“KindSight is a new way to help end poverty around the world,” says Rogers. “It brings donors closer to the people they’re helping. We couldn’t be prouder of how it turned out.”
One year after the initial launch of KindSight, LWR collaborated once again with KDG to create an optimal experience for mobile users who view the site on their smartphones and tablets. Making KindSight fully mobile responsive was no small feat. KDG had to rethink and redevelop several key elements of the website including:
Along with a complex website comes a large brand that needed a new logo, color palette, typefaces and iconography. KDG worked along side Lutheran World Relief's team to create a brand that would be versatile and impactful.
KindSight uses sans serif typography to create an inviting and friendly interface. Larger text sizes and bold colors help with readability and clarity.
Having a different color for each region builds brand architecture and defines each project location. This color framework helps to create muscle memory for users as they engage with the site more and more.
KindSight required a significant amount of asset creation to support the project collections, avatar levels, and badges that users can earn as they continue to interact with the platform.