The dream of reaching out to alumni based on their historical interests is a reality with ReachBright™ IA. Using our intelligent email technology, ReachBright™ will help to make sure that your alumni never receive a mistargeted communication again.
Identify who is engaging with you online. From email opens, to social media interactions, and website activity, ReachBright™ can empower you to know more about your alumni than you have ever been able to in the past.
Graduate from donor tracking systems that are simply glorified CRMs to a system that pairs giving activity, with communications engagement and interest areas.
Longitudinal data is the most powerful. ReachBright™ allows you to track data not only over time, but also through the full lifecycle of a student. From prospective student, to current student, and then alumni, ReachBright™ keeps all of the data in the same place.
ReachBright™ (originally Intelligent Email) is built and supported by KDG. For over 15 years we have supported some of the largest and oldest private schools, colleges, and universities with enrollment management, alumni relations and giving, website design, and mobile applications. Here are a few organizations that trust KDG to get the job done: