Florida Tech engaged KDG to build a custom crowdfunding site that would engage as many donors as possible throughout the entire 24-hour giving period.
Campaign nearly tripled Florida Tech’s fundraising goal
Campaign attracted worldwide donations from 63 different countries
More than 25 percent of donations were made from mobile phones
Interactive donor portal with widgets updated in real time to track goal
More than 12 percent of donations came as a result of social media referrals.
On-call support for the entire 24-hour campaign
Florida Tech's campaign was unique thanks to it's out-of-this-world concept and engaging theme. Check out the key features that made this giving campaign a success.
Florida Tech’s crowdfunding site went live as expected on December 1, 2015. The 24-hour campaign not only hit the target of attracting 500 donors, it nearly tripled those expectations bringing in donations from 1,499 donors from 63 different countries.
In honor of Florida Tech’s rich heritage with NASA and space exploration, KDG designed the crowdfunding site with vivid space-themed graphics and features like Mission Control-a real-time infographic display of donation stats designed to look like the control panel in a spacecraft.
Thanks to a “gameified” approach that allowed donors to search the galaxy and work collectively to rescue the Deans at each of Florida Tech’s colleges, the crowdfunding site captured more than 100,000 page views. An interactive donor portal with widgets that updated in real time allowed the University's Colleges to "compete" against each other.
KDG was on-call the entire day to make site changes, updates, and mitigate donor technology issues throughout the 24-hour campaign.
Real-time emails kept people playing the interactive game even after they had donated. Knowing that participants had just 24 hours to donate, KDG created a mobile-friendly design that made it easy for on-the-go donors to give. In fact, more than 25 percent of donations were made from mobile phones.