To attract the nation’s brightest students, Muhlenberg College needed a compelling and engaging email campaign that was customized to their unique messaging.
Weekly campaigns to more than 50,000 students
Generated one of the school’s most positive click-through rates
Tailored email messaging based on student profiles and interests
Responsive emails designed to look good on any device
Each lead was scored based on their likely interest level
2 different landing pages with unique messaging for A/B testing
KDG managed the entire email campaign from start to finish creating compelling copy and design for all seven emails in the series.
KDG delivered an email campaign that spoke to upcoming high school seniors in a conversational, yet informative tone about the topics they cared about most. Over the course of seven weeks, emails were auto distributed on a weekly basis to a robust list of more than 50,000 prospective applicants. Each email was responsive when read on smartphones, ensuring that every student got a tailored email that was easily viewable. When they went to one of the College’s landing pages, the same responsive technology helped ensure that the entire experience was seamless from start to finish. While each email in the series was distributed to students on a weekly basis, view, click, and action data was being fed to KDG on a real-time basis allowing each lead to be scored based on their likely interest level. This meant higher quality leads for Muhlenberg and less wasted time with uninterested students.