Vēdu is an innovative technology startup that helps students create and securely submit video essays to admissions officers at colleges and universities worldwide.

At a Glance

With video essays playing an increasingly important role in helping colleges and universities evaluate applicants beyond their grades and test scores, Vēdu wanted to create a user-friendly web application that made it easier for students to not only make video essays but to submit them in a secure online environment.

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Locked Tight

With secure logins and password protection every video essay is kept safe throughout the whole production and submission process.

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Director's Cut

Advanced web technology takes the guesswork out of making and submitting a quality video essay

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Mobile Ready

The platform performs seamlessly on both Android and iOS platforms making it more appealing to on-the-go students.

What Vēdu Said

“This project could not have been in more capable hands. KDG understood our vision from the very beginning and helped us make it a reality through a collaborative process that kept our objectives at the forefront.”
John Tolmie
Co-Founder & CEO

Our Solution

With KDG’s extensive experience working with higher education clients, Vēdu’s project was right in the firm’s wheelhouse. Our team got to work building Vēdu’s entire platform and website and optimizing both for use on mobile devices.

The Components of Success

“Thanks to KDG's intuitive and user-friendly platform we are able to help students stand out from the pool of other applicants and get noticed in a way that doesn’t show up on a paper application.”
John Tolmie
Co-Founder & CEO

Some of the solutions KDG provided to help Vēdu launch successfully included:

  • Idea Conception & Product Development- Before starting on the platform and website, KDG worked closely with Vēdu to conceive and shape the product idea.
  • Custom WordPress Marketing Site- KDG built the Vedu marketing site on WordPress using custom post types for custom dynamic widgets to ensure that the page was able to be easily updated by Vēdu.
  • Integration with Zoho- Using Zoho CRM, KDG was able to link marketing efforts both online and off to create a cohesive process.
  • Optimized for High Bandwidth Usage- To handle large volumes of video content, KDG created software that was capable of handling massive amounts of bandwidth on a distributed and load-balanced hosting platform.
  • Easy Interfacing with Colleges & Universities- They also made the secure, web-based platform interface directly with colleges and universities so they could easily review videos from students around the world, rate them, and archive them in compliance with applicable laws and school policies.
  • Ongoing Software Management- KDG continues to evolve Vēdu’s software using AGILE methodology while staying consistent with the company’s vision and budget.

Thanks to meticulous planning and thoughtful execution, Vēdu’s list of higher education clients now includes institutions like Randolph-Macon College, Notre Dame of Maryland University, Morgan State University, Florida SouthWestern State College, Queens University, Sacred Heart University, and Lees-McRae College.

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